Finding Steadiness in Turbulent Times: A Message for Logistics Leaders

In today’s world, leading an international logistics business feels like standing on shifting sand. The global nature of our industry means that every headline — economic downturns, conflicts, trade restrictions, Fashions, Emerging markets, new products and innovations, nearshoring or reshoring — touches our work.

If you feel overwhelmed watching the news lately, you’re not alone. Even the toughest leaders might find themselves wanting to retreat under the duvet. It’s natural. But as Sun Tzu said, “In the midst of chaos, there is also opportunity.”

Right now, one of the greatest risks to businesses isn't just market turmoil — it’s doomscrolling and decision paralysis. The temptation to catastrophize is strong. Endless scrolling, sleepless nights, and racing thoughts drain our energy, distort our thinking, and impact our ability to lead clearly.

And leadership energy matters.
Stress is highly contagious. If leaders panic, fear spreads through teams and can reach clients — leading to instability, may be resignations and even customer churn.

So, what can leaders do?

🔹 Protect Your Energy:
You are the stabilizer of your business. Prioritize sleep, movement, good food, breaks from screens — whatever keeps you grounded. Self-care isn’t indulgent; it’s strategic.

🔹 Stay in Your Circle of Control:
While you must remain aware of external events (the Circle of Concern), pour most of your energy into what you can control and influence: operational excellence, customer care, employee engagement, cash flow management. Asset management: Fleet management, Warehousing utilisation, technology upgrades and better use of data,

🔹 Strengthen Your Relationships:
Stay close to carriers, suppliers, and customers. Understand where their pressures are shifting. Be a partner in their challenges, not a source of more uncertainty.

🔹 Use Your Goldmine of Data:
As global logistics leaders, you have access to a treasure trove of data — shipping patterns, customer behaviours, supply chain movements.
This data is more than just numbers. When used intelligently, it can help you plan scenarios, create hypotheses, and model 'what if' situations — not just for your business, but for your customers too.
Partner with your customers. Help them see around corners. Use your insights to guide them through uncertainty, making your business indispensable to theirs.

🔹 Scenario Plan Intelligently:
Use your operational and customer data to map out possible risks — like walking a course before a race so you know where the potholes and sharp bends are.

🔹 Be a Calm, Visible Leader:
Make sure your teams know where to focus their attention each day. Reduce internal noise. Celebrate wins. Create a work environment that feels safer than the world outside.

In chaotic times, people don't just need a boss — they need a captain who can read the storms, adjust the sails, and keep steady hands on the wheel.

You’ve built something strong — you are resilient by design.
Trust that, steer wisely, and remember: calm leadership is your most powerful tool.

We’re Here to Support You

If you would like a steady hand to help you navigate these times — whether that’s building stronger data insights, optimizing your operations, or simply having a strategic sounding board — we’re here.

At Problems Solved, we understand the unique challenges and opportunities facing the logistics industry right now. Our team combines deep sector expertise with practical, real-world solutions designed to keep you resilient, agile, and ahead of the curve.

If you’d like to explore how we can support you and your business, please don’t hesitate to get in touch.
Sometimes a fresh perspective is all it takes to turn uncertainty into opportunity.


Problems Solved Ltd, Dawn Rasmussen 9 April 2025
Share this post
Labels
Archive
Sign in to leave a comment

Disrupted Again: Heathrow and the Growing Need for Agile Logistics